Digital Marketing Training Hyderabad
Tech Marshals is one of the Best Digital Marketing Training Institute in Hyderabad India. Join our Digital Marketing Training Classes and Get trained By Real time Industry professionals more than 10+ Years Experience to get hands-on experience.
We provide Digital Marketing classroom training and Online training for students, and software professionals. Our training sessions cover all information from basic to advanced level. We ensure that tech marshals training institute is the Best Digital Marketing Training Institute in Hyderabad, India.
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Tech Marshals is one of the Best Software Training Institute in Hyderabad India. Offers world-class training on various trending software technologies in Hyderabad Join our Digital Marketing Training Classes and Get trained By Real time Industry professionals more than 15 Years Experience to get hands-on experience. We provide Digital Marketing classroom training in Ameerpet and Online training for students, and software professionals. Our training sessions cover all information from basic to advanced level. We ensure that tech marshals training institute is the Best Digital Marketing Training Institute in Hyderabad and Ameerpet.
We Specialize In
Search Engine Optimization
the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.
Search Engine Marketing
Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising
Email Marketing
Email marketing is the act of sending a commercial message, typically to a group of people, using email. In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
ADWORDS CERTIFICATION
The Google AdWords certification is a professional accreditation that Google offers to individuals who demonstrate proficiency in basic and advanced aspects of AdWords. An AdWords certification allows individuals to demonstrate that Google recognizes them as an expert in online advertising
ADSENSE ACCOUNT
AdSense (Google AdSense) is an advertising placement service by Google. The program is designed for website publishers who want to display targeted text, video or image advertisements on website pages and earn money when site visitors view or click the ads.
JOB GUARANTEE COURSE
Tech Marshals Provides the best Digital Marketing Course Training for students, 100 percent job oriented project and 100% Job Placement Guaranteed.
Digital Marketing Course Content
Introduction to Digital Marketing
– What Is Digital Marketing?
– Why Digital Marketing?
– Digital Marketing Platforms?
– Digital Marketing – Organic & Paid
– Digital Marketing Era And The Way Forward
– Digital Marketing For Students, Professionals And Businesses
Search Engine Optimization
– What Is SEO?
– Growth Of SEO In The Recent Years
– Ecosystem Of A Search Engine
– What Are The Kinds Of Traffic
On Page Optimization
– What Is
– HTML Basics
– CSS Basics
– Meta Tags Usage
– Using Javascript To Our Advantage
– Graphics Optimization
– Contextual Interlinking
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– Improving Demographic Score
Off-Page Optimization
– Linking Strategies
– Competitor Analysis
– Sculpting
– Link Baiting
– Professional Article Exchange
– Social Book Marking And Promotions
– Directory Submissions
Misc Tools
– Google Webmaster Tools
– Site Map Creators
– Browser Based Analysis Tools
– Page Rank Tools
– Pinging & Indexing Tools
– Dead Links Identification Tools
– Open Site Explorer
– Domain Information / Whois Tools
– Quicksprout
Search Engine Marketing
– Introduction To SEM
– SEM Platforms – Paid Platforms
– Introduction To Google Adwords
– What Is Google Adwords?
– How Is It Different From Other Platforms?
– Create An Adwords Account
– Key Terminologies In Google Adwords
– Google Adwords Account Structure
– Ad Approval Process
– Campaign Creation Process
– Search & Display Network
– Keyword Match Types
– Keyword Selection (Keyword Planner)
– Display Planner
– Ad Extensions
– Different Types Of Extensions
– Creating Location Extensions
– Creating Call Extensions
– Create Review Extensions
– Ad Creation Process
– Keyword Grouping
– Bidding Techniques – Manual / Auto
– Site Targeting
– Keyword Targeting
– Demographic Targeting / Bidding
– CPC-Based, CPA-Based & CPM-Based Accounts
Advanced Campaign Settings
– How To Handle Different Devices
– Mobile Specific Bids
– Ad Scheduling
– Ad Rotation
– Ad Delivery Settings
Analyzing Account Performance
– Account Interface Analysis Of Data
– Understanding Metrics
– Search Terms Report
– Placement Performance Report
– Analyzing Keywords, Ads
– Landing Page Relevance
– Quality Score
– Ad Rank
– Cost/Benefit Analysis Of Campaigns
– How To Add / Remove Relevant Keywords
– Optimization Process
– Keyword Optimization
– Ad Text Optimization
– Landing Page Optimization
– Bid/Budget Optimization
– Return On Investment Vs Branding
– Attain Equilibrium B/W Keyword Relevance, Ad Text And Landing Page Quality
– Understanding LPQ And Issues
Adwords Editor
– Adwords Editor
– Creating Optimized Campaigns
– Understanding Adwords Editor Options
– Easy Optimization Of Accounts
– Analysis Of Accounts Using Adwords Editor
– Adwords Editor Shortcuts
– Analysing Existing Accounts
– Exporting Accounts Into Different Formats
Conversions
– Understanding Conversion Tracking
– Types Of Conversions
– Setting Up Conversion Tracking
– Verify Conversion Tracking
– Tracking Conversions
– Optimizing Conversions
– Track Offline Conversions
– Analyzing Conversion Data
– Conversion Optimizer
– Target CPA
Working With Display Network
– Ad Formats
– Creating Image Ads
– Optimizing Image Ads
– Choosing Placements
– Frequency Capping
Mobile Ads
– What Is Mobile Ads?
– Creating Mobile Ads?
– What Are The Types Of Mobile Ads?
– Adwords For Mobile
Click To Call Campaigns
– Create Click To Call Campaign
– Analyze The Campaigns
– Optimize The Ads For Mobile
Youtube Advertising
– What Is Youtube Advertising?
– Why Should One Advertise On Youtube?
– Creating Youtube Campaigns
– Choose Audience For Video Ads
– Instream Ads
– In-Video Ads
– In-Search Ads
– In-Display Ads
– Measuring Your Youtube Ad Performance
– Drive Leads And Sales From Youtube Ads
My Client Center (MCC)
– What Is MCC?
– Who Can Be An MCC?
– How To Signup For An MCC Account?
– Adding Clients For MCC Account
– Monitoring Child Accounts
– What Is MDS?
– UI Access And API Access
– Creating Multiple Mccs
Access Levels
– Sharing An Adwords Account
– Different Access Levels
– Admin Access
– Standard Access Levels
– Email Only Access
– Read Only Access
Billing In Adwords
– Different Types Of Billing
– Postpay And Prepay [Automatic And Manual]
– Billing Issues
– Retry Card
– Troubleshooting Issues
– Primary Card And Back Up Card
– Promo Codes And Working With Them
Invalid Clicks
– Tracking Invalid Clicks
– What Should Be Done
– IP Exclusion
Dynamic Search Ads
– What Are Dynamic Ads?
– Creating Dynamic Search Ads
– Keyword Insertion
Shared Library
– What Is Shared Library?
– Shared Budgets
– Sharing Negative Keywords
– Creating Shared Audience
Reports
– Running Keyword Reports
– Campaign And Ad Group Level Reports
– Placement Performance Report
– Running Analysis Reports
Remarketing Campaigns
– What Is Remarketing?
– How Do I Create A Remarketing Campaign?
– Remarketing Campaigns
– Creating Custom Combinations
– Creating URL Rule
– Creating A Remarketing Tag
BING Adcenter
– Bing Adcenter
Facebook Marketing
– Facebook Paid Marketing
– Running Paid Campaigns
– Managing Interests
– Create Custom Audiences
– Create Multiple Adverts
– Power Editor
Analyze Campaigns
– View FB Insights
– Data Interpretation
Linkedin Marketing
– Linkedin Paid Campaigns
A/B Split Testing Web Analytics
– Introduction To Web Analytics
– GA Terminology (Dimensions & Metrics)
– Introduction To Reports
– Audience Reports, Traffic Sources And Content Reports
– Basic Setup
– Campaign Tagging & Reporting
– Understanding Conversions
– Understanding Goals And Funnels
– Dashboard
– Custom Reporting
– Understanding Events
– Linking And Using Data From Google Adwords
– Profiles
– Profile Filters
– Visitor Flow
– Real-Time Data
Content Marketing
– Blog Marketing
– Article Marketing
– Cross Promotions
– How To Effectively Market Content
– Call To Action Via Content
– Guest Blogging
– Content Marketing Tools (Around 30 Of Them)
Email Marketing
Social Media Marketing
– Social Media, Social Networking & Social Media Marketing Defined
– Blogging And Microblogging
– Social Networking
– Video Sharing
Facebook Marketing
– Introduction To Social Media
– What Is Social Media?
– How Social Media Developed
– Managing Information Aggregators
– Google Alerts
– Blogs
Getting Your Company Ready For Social Media
– Content Management
– Scheduling & Creating Content
– Managing Content Programs
– Trademark Implications
– Working With Tumblr
Facebook
– Creating Groups And Pages
– Tips And Guides
– Posts
– Paid Promotion
– Ads
– Contests
Google+
– Set-Up And Usage
– Company Profile
– Hangouts
– Authorship
Twitter
– Set-Up And Usage
– Tips
– Promoted Tweets
– Buffer
– Hootsuite
– What Is Tweetdeck
Linkedin
– Tips And Guides
– Review Of Profiles
– Linkedin Posts
– Linkedin Promotions
Digital Communities
– Evolution Of Online Communities
– How Ideas Travel
– Viralness
Social Media Measurement
– The ROI In Social Media Marketing
– Tools And Dashboards
– Reputation And Crisis Management
Social Media Measurement And Metrics
– Quantifying Success
– Data Mining And Social Media
– Social Media Measurement Tools
– Data And Social Media
Other Social Media Tools
– Google Trends
– Trending Topics
– Twitter Trends
– Social Media Trends
Facebook Paid Ads
– Facebook Object Ads
– Page Post Ads
– Sponsored Stories
– Facebook Offers
– Facebook Sponsored Stories
– Remarketing Ads
– Custom Audience
– Action Specific Targeting
– Facebook Premium Ads
What You Will Learn
– How To Get Your Business Checking-In
– Setting Up Accounts On Second Tier Platforms
– Promoting Social Media Pages In Other Media
– Best Social Media Listening And Management Tools
– Creating Positive Chatter In Social Media
– Linking Social Media Accounts
– Utilizing Discussion Boards And Social Groups
– Metrics, Measurement And Evaluation
– Defining Key Terms In Social Media
– Establishing Goals And Key Tracking Metrics
– Free Social Media Measurement Tools
– Benefits Of Popular And Custom URL Shorteners
– Calculating Acquisition Costs And Hard ROI From Social Media
– Creating Customized Campaign Performance Reports
– Social Media Case Studies
– Major Brand Case Study
– Small Company Case Study
– Small B2B Case Study
– Big Brand Digital Media Site Side Optimization
– Using Social Media For Brand Awareness
– Using Social Media For Direct Response
– DFA/DFP Overview.
Testimonials
Student’s Reviews
“Tech Marshals is like a one stop solution for everything creative, educational and fun learning experience. The best part about them is they offer Digital Marketing Complete Course with Adsence Account.”
Chandra Shekar
Student – Hyderabad
“Tech Marshals is the best training institute for digital marketing.They give the best in class training with a real time experience.I am glad that i got trained by digital marketing professionals like Ali sir and santhosh sir.They teach and make us implement our skills in real time which makes us perfect digital marketers. Thank you Tech Marshals”
Laxman Kumar
Student – Hyderabad
“The best place to learn digital marketing. All the concepts are theoretically explained and practically implemented during the course. Gives you a hands on experience on how things work with SEO, SEM, SMM etc. A must go to place to learn digital marketing in and out”
Priya Varma
Student – Hyderabad